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Researches Advanced Analysis

Discriminant Analysis

Discriminant analysis represents a statistical technique that highlights the differences between two or more groups based on many characteristics.

The analysis explains why the respondents belong to a particular group. Further, new participants are classified on the basis of assessments they give, for example, why are some people satisfied (for example, they gave marks 9 or 10 on the scale of 1-10) with the product compared to other consumers.

 

 

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