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Researches Approach: On-line Research

CATI + Online

We conduct telephone research with the online support in ad hoc, tracker and omnibus option.

  1. Telephone Ad Hoc research
  2. Telephone Tracker research
  3. CATI Omnibus research

Telephone Ad Hoc Research

It is suitable for the study of current market and social constellation, so it is useful for the detection of phenomena which do not change rapidly over time.

Telephone Tracker Research

It is suitable for continuous monitoring of the dynamics of market or social changes. A good example of Tracker research of market dynamics represents our research offer - Brand Barometer.

The results presented on the level of total investigated population and by demographic subsamples (gender, age, education, region, type of settlement, income) is included in the offer while there is an extra fee for media set of questions (rating of TV, radio ratings, reading of daily news, Internet monitoring) and an extended set of demographics about the number of children in the household with information about ages groups of children.

In addition to the general advantages of our online research, the following special advantages refer to our Tracker research (as well as Brand Barometer offer):

  • Even more favourable price based on sindical sale (several clients are participating in the same research project)
  • Monitoring changes in the purchase and consumption on a weekly basis
  • Size of a sample (4000 respondents in 4 weeks) that provides high reliable conclusion even on a level of regions and bigger cities as well as specific demographic and target subgroups (for example parents, pensioners, beneficiaries of different services ...)

CATI Omnibus Research

We implement Telephone Omnibus research every 7 days, on a representative sample of 1000 respondents which allows the client to obtain relevant information about the social and market phenomena and trends and also to share the costs of collecting data with other clients with their questions present in the survey too.

All questions included in Omnibus based on the request of each client are subject to a special contract, and the collected data and the results based on those data are the exclusively property of specific client.

In addition to the general advantages of our online research, the following special benefits refer to our Omnibus research:

  • Even more favourable price based on sindical sale (several clients are participating in the same research project)
  • Wider choice of starting dates of omnibus study - data are collected from every Monday to Sunday

 

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